The industrial park of Quarto Inferiore is aimed to be transformed in a container for culture in a way that embodies contemporary living axioms. So what does culture mean in the contemporary vision? Culture is the body of knowledge and practices acquired deemed to be essential and that can be passed down. Modern technologies enable the creation of connections on local and global levels. So it looks like sharing is the cornerstone between life and culture nowdays. The new center is devised as a culture gatherer where local artists, young entrepreneurs, schools, universities, professionals or any person can find a place to create, exhibit and share its own cultural baggage. This building is a “culture incubator”, open to the people and connected to the world. Anyone can “log in” and share or find art, music, design, architecture, events,… creating a local match point and a global network of intellectual/artistic/leisure time activities. Three are the main spaces designed inside: an open museum/exhibition hall,a reversible auditorium and a big open space with showcases for laboratories or start-up activities. The services offered are cafes, a restaurant, a book shop and a small residence to host artists / students working or performing
temporarily in the new culture focus of Bologna. The project genesys started removing the internal partitions in order to create big empty spaces. The introduction of a new volume of connection between all the spaces creates also a big recognizable main entrance. The big curtain walls are renewed and big led screens are added. This amplifies the idea of connection with the surrounding areas: people can see what’s going on in the inside of the building and videos, images and any information can be displayed on the screens. Communication, information, exhibition, interaction, sharing: IT, people and architecture are connected by Augmented reality systems, touch screens, QR codes, Google glasses. Anything that happens inside is reported on a online platform and shared with the world.
Arch.Maria Giulia Bellosi